{"id":19385,"date":"2025-08-22T16:12:06","date_gmt":"2025-08-22T23:12:06","guid":{"rendered":"https:\/\/vilni-media.com\/?p=19385"},"modified":"2025-08-22T16:12:30","modified_gmt":"2025-08-22T23:12:30","slug":"kruhovoroty-dzhynsiv-blondyniv-ta-ievheniky-abo-chas-u-iakyj-my-zhyvemo","status":"publish","type":"post","link":"https:\/\/vilni-media.com\/en\/2025\/08\/22\/kruhovoroty-dzhynsiv-blondyniv-ta-ievheniky-abo-chas-u-iakyj-my-zhyvemo\/","title":{"rendered":"The Cycles of Jeans, Blondes, and Eugenics, or the Times We Live In"},"content":{"rendered":"
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How fascinatingly our world is built! Starting with the incredible matter of planet Earth and the phenomenon of gravity, where stars flare up and burn out like magical wonders, the Moon where the Dreamworks boy with a fishing rod sits, the Sun, galaxies with aliens and predators, black holes\u2026 Meanwhile, on the third planet of the solar system, tiny creatures have their own events unfolding: thoughts develop, resources run out, and the hum of life stretches on. And no one knows which event will connect with another, where the dots will join, or how the map will be laid. But therein lies the mystery, the enigma. It makes life more exciting and death less sad. You never know what will connect with what\u2014and so it happened this time, when jeans, blondes, and eugenics ended up in the same cycle. Undoubtedly, sometimes we are spun around in ways we could never predict!<\/p>

In 1883, the English scientist Francis Galton introduced the world to a new term\u2014\u201ceugenics.\u201d He defined it as \u201cthe study of the agencies under social control that may improve or impair the racial qualities of future generations, physically or mentally.\u201d Essentially, building on Darwin\u2019s Origin of Species, where natural selection was introduced, Galton attempted to apply the idea of selection to humans. As he supposed, mental and physical abilities were hereditary. Therefore, society could \u201cimprove\u201d the human race through selective breeding\u2014replacing \u201cnatural\u201d selection with controlled selection.<\/p>

In our hyper-progressive times, the term \u201ceugenics\u201d is understood as a pseudo-scientific doctrine (and social movement) aimed at \u201cimproving\u201d the genetic qualities of the human population by controlling the reproduction of people with \u201cdesirable\u201d or \u201cundesirable\u201d traits. Looking back, it is worth remembering that this concept once had popularity here in the U.S., as well as in Britain, Germany, and other Western countries. Eugenics served as a convenient justification for discrimination, forced sterilization, and the legitimization of racism. Not that, in those times, people needed science\u2019s approval to think this way\u2014but it was far more pleasant to consider oneself intelligent, a person \u201cin step with progress,\u201d rather than a creature blinded by one\u2019s own limitations.<\/p>

Perhaps eugenics gained its greatest popularity in Nazi Germany. For Hitler and company, what began as twisted theories on paper became official state policy. As a result, the world\u2019s history recorded \u201cAction T4\u201d (the extermination of people with disabilities) and the Holocaust. Across the ocean, there were also dark episodes. Beginning in 1907, the U.S. implemented programs of forced sterilization for people with mental illnesses or disabilities. And what\u2019s most important\u2014all these actions and ideas were actively supported by the press, conferences were held, and eugenics societies were established. This was perceived as something new, progressive, and correct\u2014something that could potentially help humanity avoid terrible diseases in the future and allow us all to remain longer in this world. Even if at the cost of other people\u2019s real lives\u2014because \u201cprogress does not come without sacrifice.\u201d<\/p>

The decline of eugenics began after World War II. Confronted with the atrocities of the Nazi regime, humanity seemingly recognized its mistakes, transforming its once \u201cprogressive\u201d beliefs into a symbol of inhumanity. Most countries abandoned eugenics as a science, and today its practices are treated as human rights violations. And although countless other inhumane, controversial, and brutal events still take place in the world, at least they are no longer regarded as scientific breakthroughs or ideas to \u201cimprove existence\u201d and secure us a better future.<\/p>

So, if eugenics is in the past, the world has acknowledged its mistakes, and humanity stands for humanism and equality, why do we still mention it\u2014and what do blondes and jeans have to do with it? Well, on July 23, 2025, American Eagle released a new campaign. For those who don\u2019t keep track of store names (I\u2019m one of them), it should be added that this is a U.S. mass-market clothing brand aimed primarily at young people and teenagers. In the ad, the young, blonde, blue-eyed actress Sydney Sweeney, dressed in a denim suit, appears on screen saying:<\/p>

\u00abGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.\u201d<\/p>

Then comes the bold slogan: \u201cSydney Sweeney has great jeans.\u201d The central idea lies in the wordplay between \u201cjeans\u201d and \u201cgenes.\u201d As part of the campaign, American Eagle released several ads using the same slogan\u2014for example, in one video the word \u201cgenes\u201d was crossed out and replaced with \u201cjeans.\u201d<\/p>

The reaction came swiftly. Internet users immediately expressed outrage at the hyperbolized sexualization of Sydney (the camera angles, her tone, and voice timbre), although some saw it as a positive return to old-school advertising with skinny, half-dressed women. But others noticed the wordplay itself. Social networks quickly pointed out its inappropriateness\u2014especially given the actress\u2019s blue eyes, blonde hair, and the absence of other models in the video. The brand was accused of making allusions to eugenics, \u201cwhite supremacy,\u201d or even Nazi propaganda. American Eagle responded with a statement that the campaign was always about jeans, style, and confidence\u2014not any other subtext.<\/p>

Interestingly, many media outlets (including CNN) also recalled that in October 2024, Donald Trump, in a radio interview, claimed that immigrants who committed murders did so because of \u201cbad genes,\u201d and that \u201cour country has a lot of bad genes.\u201d The White House condemned these statements as hateful and unacceptable, noting that such rhetoric has no place in the nation.<\/p>

Of course, everyone has the right to interpret the ad as they wish\u2014so long as there is no direct propaganda, violence, or killing involved. And statistics speak for themselves: an Economist\/YouGov poll conducted August 9\u201311, 2025, showed that only 12% of Americans were offended by the ad, 39% thought it was witty, 40% had no clear opinion, and 8% were undecided. No surprise that opinions diverged. For each person, the context differs depending on their information bubble, experience, and preferences. Blinded adoration of the actress may convince some to dismiss accusations of aggressive sexualization. Conversely, lack of fandom may make the wordplay more glaring. And how many people even think about eugenics, propaganda, or subtle insinuations anymore? Not everyone wants to draw parallels with historical contexts\u2014it can be too painful and sad, or, conversely, too inspiring and hopeful. Impossible to predict.\u00a0\u00a0<\/p>

The speed at which the spiral of our existence turns cannot be calculated! No theorem, axiom, or hypothesis of the world\u2019s brightest minds will provide the right answer. Life rushes on, intertwines, divides, multiplies, flips, and lunges forward. Yesterday\u2019s jokes may spark tomorrow\u2019s quarrels, and today\u2019s peace may become the beginning of war next week. At some point, we\u2014tiny particles of the grand mechanism\u2014may be overwhelmed by despair, pain, fear, and anxiety. Back then, eugenics could not save us from the \u201cnegative\u201d component of human nature\u2014our emotions. And so, we walk with them as a burden, glancing over our shoulder at every step. But somewhere in the distance a small glimmer appears\u2014in the form of criticism of a controversial American brand\u2019s ad campaign\u2014that lights our path. Long ago, people could be made to believe anything with just a hint of imagined authority. Now, even in wordplay, we search for subtext and feel discomfort\u2014even in the most comfortable jeans.<\/p>

Who knows\u2014perhaps one day we will reach a world where even wars will no longer be accepted as something normal, something we can ignore. Where gods of thunder will no longer be re-elected every year, and people will stop believing every sentence blaring from loudspeakers. Until then, all we can do is keep whirling in the chaotic spiral of all-connecting existence, hoping for disorder to cease and for order to finally arrive.<\/p>

\u00a0<\/p>

About Author:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Victoria Hridina<\/a> is a Ukrainian publicist based in Miami, Florida. She is a graduate of the Faculty of International Information at Borys Hrinchenko Kyiv University. Her work focuses on issues important to the Ukrainian community in the United States. Victoria amplifies underrepresented voices and highlights stories that truly matter.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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read us in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How fascinatingly our world is built! Starting with the incredible matter of planet Earth and the phenomenon of gravity, where stars flare up and burn out like magical wonders, the Moon where the Dreamworks boy with a fishing rod sits, the Sun, galaxies with aliens and predators, black holes\u2026<\/p>","protected":false},"author":253017327,"featured_media":19386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1457,1545,1503],"tags":[1546],"class_list":["post-19385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-authors","category-victoria-hridina","category-exclusive","tag-victoria-hridina"],"yoast_head":"\n\u041a\u0440\u0443\u0433\u043e\u0432\u043e\u0440\u043e\u0442\u0438 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