{"id":19419,"date":"2025-08-23T13:39:08","date_gmt":"2025-08-23T20:39:08","guid":{"rendered":"https:\/\/vilni-media.com\/?p=19419"},"modified":"2025-08-23T13:39:41","modified_gmt":"2025-08-23T20:39:41","slug":"startap-posibnyk-ukrainy-z-vedennia-vijny","status":"publish","type":"post","link":"https:\/\/vilni-media.com\/en\/2025\/08\/23\/startap-posibnyk-ukrainy-z-vedennia-vijny\/","title":{"rendered":"Ukraine\u2019s Startup Playbook for Modern Warfare"},"content":{"rendered":"
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Russia expected an easy victory in Ukraine when Moscow launched its invasion in February 2022. What it didn\u2019t anticipate was that its army would become bogged down in years of grinding warfare, suffering over a million casualties by 2025. Today, the war has evolved into a technological contest<\/a>, with both sides constantly tinkering and seeking every advantage to overcome the other. For Kyiv, traditional methods of warfare had to be reimagined to confront<\/a> a far larger adversary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drone pilots David and Andrii of the 419th Battalion of Unmanned Systems. Photo: David Kirichenko <\/em><\/p>

From the very first days of the invasion, Ukrainians began experimenting with all kinds of solutions to fight back. Many rushed to improve<\/a> reconnaissance operations and started modifying off-the-shelf drones \u2013 devices once used by hobbyists<\/a>\u200e before the war. Ukraine has now built entire procurement processes around unmanned systems, and rebuilt its military acquisition system\u200e<\/a>\u200e around commercial technologies. Ideas can be operational<\/a> within months, instead of years.<\/p>

\u201cUnmanned systems have become a critically important component in the war against Russia,\u201d said Bohdan, a drone pilot known by his callsign \u201cBandera\u201d from the Unmanned Systems Battalion of Ukraine\u2019s 110th Separate Mechanized Brigade. \u201cDrones enable close and long-range reconnaissance, fire correction, mining, delivery of supplies and ammunition, and carrying out strikes.\u201d Bohdan added, \u201cWithout putting operators at direct risk, UAV crews have partially taken over the roles of sappers, artillery, infantry, reconnaissance units, and drivers.\u201d<\/p>

The full-scale invasion also drew Ukrainians from all walks of life to join the army, including numerous businessmen and entrepreneurs, who would prove to be very effective<\/a> leaders. Ukraine\u2019s new Commander of the Unmanned Systems Forces, Robert \u201cMagyar\u201d Brovdi, is a prime example. He began as a conscript in 2022 and went on to help develop one of the most deadliest<\/a> drone units in the Ukrainian army.<\/p>

Brovdi approaches war like a business, likening it to a product cycle in which constant data collection and iteration drive improvements. In a recent talk in Germany, he noted that Ukraine\u2019s Unmanned Systems Forces make up just 2% of the army but are responsible<\/a> for eliminating one-third of enemy troops. And their primary weapon of choice is a First-Person-View (FPV) drones.<\/a> \u200e<\/p>

The largest war in Europe since World War II also demanded increasingly rapid procurement cycles. Weapons and tech solutions could become ineffective within weeks or months. Take the Turkish Bayraktar drone,<\/a> for example \u2013 it featured<\/a> heavily in the early months of the war, but eventually became a rare sight on the battlefield, due to Russian countermeasures.<\/p>

So, even when Ukraine was starved of artillery shells due to the pause in US aid in late 2023, it increased its reliance on cheap drones. This shift also offered an advantage in that Kyiv had the ability to widely deploy low-cost, scalable technologies that can be rapidly iterated and adapted.<\/p>

Ukraine is now on pace to production<\/a> a few million of these FPV drones, which helps the backbone of its\u200e \u201cdrone wall\u201d<\/a>\u200e that is holding the line against Moscow. But, there is always room for greater optimization on the battlefield and using data to determine where pilots should focus their efforts.<\/p>

In August 2024, the Army of Drones introduced<\/a> a new points-based rewards program, which has seen success on the front. The points-system was referred to as the \u201cmathematics of war,\u201d by Mykhailo Fedorov,<\/a> Ukraine's Minister of Digital Transformation.<\/p>

Each drone strike is logged and verified using footage from the same FPV drones used in combat, allowing kills to be accurately tracked and scored. High-value targets like Russia\u2019s advanced T-90M tanks, yield higher scores, which can make a unit eligible for bonuses like additional drones. The system incentivizes pilots to seek out impactful targets and ensures that the most successful units receive prompt resupply.<\/p>

Brovdi\u2019s own unit, the elite \u201cBirds of Magyar,\u201d has thrived under this model and was credited with destroying 8% of all Russian armored vehicles. In April 2025, the system was integrated with Ukraine\u2019s Brave 1 Market,<\/a>\u200e a platform that allows frontline units to directly acquire equipment, bypassing traditional procurement delays.<\/p>

However, the points system isn\u2019t static and is updated, depending on battlefield needs. Recently, the points system was updated to give more focus to killing enemy drone pilots<\/a> to blind their operations. Russia has since confirmed that, following changes Brovdi made to the scoring system, Ukrainian attacks on Russian drone crews have intensified,<\/a>\u200e focusing on fiber-optic operators. This points system is also meant to foster healthy competition between different drone units, through this data-driven approach to rewards.<\/p>

Heorhii Volkov, commander of the drone unit Yasni Ochi (\u201cClear Eyes\u201d) within Ukraine\u2019s 13th National Guard \"Khartiia\" Brigade and a former entrepreneur,<\/a>\u200e is a strong proponent of the points system and Ukraine\u2019s broader data-driven approach to warfare.<\/p>

Yevhen \u201cIce,\u201d a drone pilot from Yasni Ochi said, \u201cI\u2019m personally a fan of digitization and optimizing every process, so I really like this system.\u201d He added, \u201cIt encourages competition within our field and ensures that the most effective units receive the best equipment. When a unit\u2019s performance can be calculated and clearly demonstrated in numbers, it allows for in-depth analysis and informed conclusions.\u201d<\/p>

Speaking on the points system, Serhii \u201cGray,\u201d from the 110th Separate Mechanized Brigade, said, \u201cI believe it has further motivated pilots to strike various types of targets, since these points can be exchanged for new drones.\u201d<\/p>

However, the data-driven approach can also lead to greater inequalities between units. \u201cOn the one hand, it's a great incentive system, the more efficient the crew or the battalion as a whole, the more you get rewarded for your work,\u201d said Andrii \"Murphy,\" from the 419th Battalion of Unmanned Systems. \u201cI think it is a good tool for internal competition between units, so that battalions compete with each other in efficiency and improve their skills.\u201d<\/p>

Andrii acknowledged that newer units will struggle to match the capabilities of more experienced and better-resourced brigades. Still, Ukraine\u2019s unmanned systems, its startup-style approach to procurement, and an increasing reliance on data-driven decision-making are rapidly becoming central to Kyiv\u2019s strategy for waging<\/a> asymmetric warfare against Russia.<\/p>

\u00a0<\/p>

About Author:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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David Kirichenko<\/a> is an associate research fellow at the Henry Jackson Society. His work on warfare has been featured in the Atlantic Council, Center for European Policy Analysis, and The Economist, among many others. He can be found on X\/Twitter @DVKirichenko.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Russia expected an easy victory in Ukraine when Moscow launched its invasion in February 2022. What it didn\u2019t anticipate was that its army would become bogged down in years of grinding warfare, suffering over a million casualties by 2025...<\/p>","protected":false},"author":253017327,"featured_media":19420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1457,1514,1503],"tags":[1524],"class_list":["post-19419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-authors","category-david-kirichenko","category-exclusive","tag-david-kirichenko"],"yoast_head":"\n\u0421\u0442\u0430\u0440\u0442\u0430\u043f-\u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a 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