{"id":27281,"date":"2026-03-23T11:03:16","date_gmt":"2026-03-23T18:03:16","guid":{"rendered":"https:\/\/vilni-media.com\/?p=27281"},"modified":"2026-03-23T11:40:57","modified_gmt":"2026-03-23T18:40:57","slug":"brend-smerti","status":"publish","type":"post","link":"https:\/\/vilni-media.com\/en\/2026\/03\/23\/brend-smerti\/","title":{"rendered":"The Brand of Death"},"content":{"rendered":"
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We all live in a world of symbols and logos. Look around\u2013you\u2019ll see that every device, every everyday item carries some kind of brand mark. An apple on a phone, \u201cH&M\u201d on clothes, \u201clogi\u201d on a computer stereo system, a \u201cW\u201d in a circle on a car\u2026 The list goes on endlessly. And each of them conveys certain information about the product. That apple on a phone may signal that you spent well over a thousand dollars on it\u2013and that in a year, when a newer version comes out, the older one will suddenly start working much worse, despite showing no visible or understandable damage. Any item from \u201c4ocean\u201d carries meaning, as the brand recycles ocean plastic into jewelry. And, frankly, it may look much cooler than overpriced, non-eco brands that used child labor to produce their goods. But that\u2019s just lyrical digression.\u00a0<\/span><\/p>

Could we go on forever describing objects, their brands, and the meanings they communicate? Of course\u2013if only we had the time. I could talk about the environmental impact of countless companies, their policies, and their influence on the planet\u2013but that\u2019s not the point here. This is just an introduction to a story about the main symbol. And this time, it is none other than the Russian flag (I know orthography demands capitalization, but perhaps we can make a small exception?).\nIn 2026, after a long stay in a dusty closet with red stains on its handle, it reappeared\u2013not over occupied Ukrainian territories as a symbol of death and pain, not as a doormat at the entrance to a shed labeled \u201cWipe your feet!\u201d, but at the Paralympic Games.\n\u201cA perfect place to advertise your brand. We don\u2019t care about your reputation\u2013just call us, and we\u2019ll discuss the price and conditions.\u201d\n Perhaps that\u2019s what the vacancy announcement looked like for a tricolor flag?\u00a0<\/span><\/p>

But of course not. In our so-called civilized and modern world, such decisions are made behind closed doors in dull office rooms. Where a handful of people (commonly called a committee) decide who gets in and under what conditions, whom to pressure and whom to greenlight, whom to trip up and whom to throw under the train.\nThat\u2019s where flags, symbols, and signs are discussed. Sitting in comfortable chairs, committee members weigh the \u201cpros\u201d and \u201ccons,\u201d ignoring the fact that, at that very moment, hundreds of Ukrainians are held captive in the territory of the so-called Russian Federation. An hour earlier, civilian cities were under air attack. Thousands have already died, and dozens more are waiting in line for a ticket on the last train into oblivion.\nMeanwhile, committees sip coffee, eyeing pastries on the table, wondering whether to choose chocolate or cherry, while terrorists carry out orders and kill. These checkered blazers feel deeply sorry for athletes from Russia and Belarus\u2013after all, sport should be, you know, \u201coutside politics.\u201d Why should athletes suffer because some Putin started a war? Besides, it\u2019s still not entirely clear whether he\u2019s really that bad\u2026\u00a0<\/span><\/p>

I think you get my point. They are tired of sanctions, saddened that the Russian flag no longer flies at the Olympics\u2013it\u2019s so innocent, after all, and carries absolutely no history of torture or death.\nThen why, excuse me, don\u2019t we fly the flag of the Third Reich? Is it only because that country no longer exists? What\u2019s the difference?\nAlthough I know the answer myself. It\u2019s all about marketing. Yes, marketing. The swastika has, let\u2019s say, a bad international image\u2013it\u2019s not very popular and has terrible reviews on Google (by the way, I\u2019ve reported them many times myself\u2013very unethical and cruel office).\nBut with Russia, things are still \u201cunclear.\u201d You know, we need to investigate, to figure out who\u2019s right and who\u2019s wrong. So for now\u2013let it stay. Athletes shouldn\u2019t pay for the actions of dictators. Just don\u2019t forget to check Ukrainian uniforms\u2013they might, God forbid (and how tired we are of their war!), remind us of something uncomfortable. Like that word starting with \u201cw.\u201d\u00a0<\/span><\/p>

I would have liked to remain neutral, to avoid \u044d\u043c\u043e\u0446\u0456\u0457, like a \u201creal journalist.\u201d But if hiding absurdity is what it takes to be one, then take away my pen and sell it to the Olympic and Paralympic committees. Set the price yourselves.\nBut honestly, after the helmet story I wrote about last time, something like this was to be expected. Russians are actively keeping their finger on the pulse, trying to find any way to remind the world of themselves. And as we see, many are more than willing to support them\u2013guaranteeing participation and even ironing their flag by hand.\nBut there\u2019s one small detail. When someone supports, let\u2019s say, a not-so-ethical brand, they often face a flood of criticism. So, having received money for promoting terrorists, don\u2019t expect people to understand or accept such a step. It damages reputation\u2013and the reputation of the Olympic and Paralympic committees has long smelled like waste. Especially this year.\u00a0<\/span><\/p>

We truly live in a world of symbols, brands, and logos. Each carries certain values, meanings, a story\u2013something that makes it unique. We ourselves create and shape them.\nPerhaps my own \u201cbrand\u201d will suffer every time I speak about absurdity and inhumanity, every time I criticize bureaucratic cacophony based on justified doubts. But my hands will remain forever clean\u2013from blood and dirty money.\nAnd honestly? I wish others would think about that too\u2013when shaping and supporting a brand of death.\nI cannot say exactly why terrorists were able to raise their flag where it had recently been banned. Let\u2019s just say\u2013I wasn\u2019t sitting at that table with cherry and chocolate pastries (and honestly, I wouldn\u2019t have wanted to\u2013I don\u2019t even like pastries), I didn\u2019t hear all the fabricated \u201cpros\u201d and the very real \u201ccons.\u201d But the world wasn\u2019t created yesterday\u2013and we all know how it works.\u00a0<\/span><\/p>

So what else can be said about this situation?\n \u201cGo to hell\u2026\u201d, \u201cI\u2019m so tired of this\u2026\u201d, \u201cWhat\u2019s next\u2026\u201d\u2013all classics of the genre. Nothing new.\nIt won\u2019t help much, and of course, the Ukrainian side responded quickly, highlighting everything in the media. But from myself\u2013from my not very famous \u201cbrand\u201d\u2013I would personally like to wish that everyone who allows even the slightest tolerance toward terrorists, murderers, and dictators keeps their head down more often. Because life\u2019s boomerang usually comes back right there.\nJustice, as they say, is \u201coutside politics.\u201d\n And that is a good thing.\u00a0<\/span><\/p>

Author: Viktoriia Hridina<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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read us in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We all live in a world of symbols and logos. Look around\u2013you\u2019ll see that every device, every everyday item carries some kind of brand mark...<\/p>","protected":false},"author":253017329,"featured_media":27268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1545,1503],"tags":[1546],"class_list":["post-27281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-victoria-hridina","category-exclusive","tag-victoria-hridina"],"yoast_head":"\n\u0411\u0440\u0435\u043d\u0434 \u0441\u043c\u0435\u0440\u0442\u0456 - 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